Great entrepreneurs are great storytellers.

Just ask NPR’s Guy Raz, a popular podcaster whose stories of entrepreneurs reach more than 14 million listeners a month.

I recently had a Zoom video conversation with Raz to talk about his new book, “How I Built This.” In it, Guy talks to famous entrepreneurs about the lessons they learned while building their companies.

Guy calls his book a “love letter to the idea of possibility.” It’s a book that reminds us that entrepreneurs are just like us. They have dreams, hopes, fears and failures. But they’ve learned to recover, grow and strive to fight another day.

If you’d like to watch my entire conversation with Guy, you can see it on my YouTube channel (please subscribe to get updated new videos every week).

If you’d like to learn just one takeaway, it’s this: Great entrepreneurs are great storytellers.

According to Guy, the story of your company does three very crucial things.

1). It connects your employees to the mission of the business because when they know the story, they are more connected to the product or service they offer.

2). It connects you with investors and shareholders who need to believe in your story and your product.

3). It ultimately connects you to your customers. When customers understand the story behind a product or a service, they are much more likely to be invested in it as consumers.

Your job as a leader is to inspire everyone around you. You are the keeper of the story. Share it with passion!

Wishing you success,

Carmine Gallo